Our event details, broken down for you.
Introduction
In the heart of Riyadh, where the fervor of football meets the pulse of partnerships, the Saudi Media Company (SMC) and hala partners proudly present MRSOOL Park, the official stadium for Al Nassr FC during the Saudi Pro League season 2021-2022. Acting as the retained agency for SMC, hala partners spearheaded the full partnership sales and management, ushering in a new era of collaboration and excitement.
The Jewel in Riyadh’s Sporting Crown: MRSOOL Park
MRSOOL Park, nestled within the prestigious King Saud University in Riyadh, isn’t just a stadium; it’s a coliseum of dreams and adrenaline. As the official home ground for Al Nassr FC, it pulsates with the cheers of passionate fans, creating an electrifying atmosphere that transcends the boundaries of sport.
The hala Touch: Partnership Sales and Management
hala partners took the helm in the partnership realm, not merely as facilitators but as architects of meaningful collaborations. Their role extended beyond securing new partners to the delicate art of managing existing relationships, ensuring that each alliance was not just a logo on display but an integral part of the vibrant MRSOOL Park experience.
Season-Long Activation: Beyond the Game
MRSOOL Park wasn’t just about match days; it was a season-long extravaganza. hala partners, in collaboration with SMC, orchestrated partnership activations that reverberated through each game, individual events, and tournaments hosted at the stadium. The result was not just a sponsorship; it was an immersive journey for both partners and fans.
The Power of 16: New Partners Transforming the Landscape
Under the hala partners banner, 16 new partners joined the MRSOOL Park family, each bringing a unique flavor to the tapestry of the stadium experience.
Stadium Partners:
- Alshaya Group: Adding corporate sophistication to the MRSOOL Park legacy.
- Amaz: Elevating the atmosphere with technological marvels.
- Berain: Quenching the thirst for excellence.
- Jeeny: Weaving a seamless connection between fans and experiences.
Stadium Vendors: 5. Baskin-Robbins: Sweetening victories and soothing defeats.
- Burger Unomy: Crafting gastronomic delights that resonate with football passion.
- Cold Inject: Providing cool, refreshing moments in the heat of the game.
- Cone Zone: Turning moments into memories, one scoop at a time.
- Early Bird: A breakfast partner ensuring early cheers and delight.
- F6or Faris: Adding a local touch, savoring success with every goal.
- Ice Chef: Crafting frozen wonders that melt hearts.
- Jeeny: Not just a partner but an integral thread in the stadium’s fabric.
- La7ma Wa Fa7ma: A culinary journey through the heart of football fervor.
- Muvi Cinemas: Transforming breaks into cinematic interludes.
- Shawarmama: A taste of tradition in every bite.
- Wow Burger: Delivering the ‘wow’ factor to every fan’s culinary experience.
Conclusion
MRSOOL Park, under the strategic guidance of hala partners and the dynamic vision of SMC, isn’t just a stadium; it’s a living testament to the power of partnerships in enhancing the footballing experience. The collaboration between Al Nassr FC, SMC, and the array of partners isn’t just about matches; it’s about creating memories, fostering community spirit, and transforming MRSOOL Park into a home for every football enthusiast in Riyadh.
As the cheers echo through the stadium and the partners’ contributions become woven into the very fabric of MRSOOL Park, the 2021-2022 season stands as a testament to the transformative power of partnerships in the realm of sports and entertainment.
Introduction
In the vibrant heart of Dubai, under the majestic shadows of Burj Khalifa, the Dubai Festivals & Retail Establishment (DFRE) and hala partners redefined shopping with the 9th edition of Market Outside The Box (MOTB) 2021. Delivered as part of the Dubai Shopping Festival, MOTB emerged as a trailblazing alternative shopping concept, capturing the spirit of Millennials and Gen Z with themes rooted in META, KPOP, and Urban culture.
Revolutionizing Shopping: MOTB Unleashed
MOTB 2021 was more than a shopping festival; it was a cultural phenomenon, a melting pot of innovation, style, and entertainment. Positioned as the first alternative shopping concept of its kind in Dubai, MOTB unfolded at Burj Park, becoming a living canvas beneath the iconic Burj Khalifa.
Key Features of MOTB 2021
- Themes for the Future: Embracing the dynamic tastes of Millennials and Gen Z, MOTB immersed itself in the realms of META, KPOP, and Urban themes, offering a shopping experience that resonated with the pulse of the youth.
- Iconic Venue: The Burj Park, nestled under the architectural marvel of Burj Khalifa, provided a stunning backdrop, enhancing the allure of MOTB and making it a must-visit destination.
- Entertainment Galore: Over 15,000 daily attendees, drawn by the promise of free entrance, enjoyed 15 days of continuous entertainment across six vibrant zones:
- Seoul Street Shopping: A nod to KPOP culture, offering a unique blend of fashion, music, and pop culture.
- Padel Court: A dynamic zone where sports and shopping seamlessly merged, introducing the excitement of Padel to the mix.
- Roller Skate Rink: A zone exuding urban coolness, inviting attendees to skate through the beats of the city.
- Space Themed Kids Zone: An imaginative space where the young ones could explore and play amidst futuristic themes.
- Food Gram & Truckers Avenue: A gastronomic journey celebrating the diverse flavors of the META culture.
- Live Music and Entertainment on Stage: A stage that came alive with performances, creating an electric atmosphere.
Dynamic Partnerships: PadelAE Takes the Lead
In crafting the success of MOTB 2021, hala partners orchestrated a comprehensive partnership program, with PadelAE taking center stage as the exclusive Event Partner. PadelAE’s involvement added a unique sporting dimension, enhancing the overall experience and making Padel a focal point of the festival.
Conclusion
Market Outside The Box 2021 stands not just as a shopping festival but as a cultural phenomenon, a testament to Dubai’s commitment to innovation, diversity, and youth culture. The partnership between DFRE and hala partners, coupled with the exclusive collaboration with PadelAE, transformed this edition of MOTB into a living testament of the city’s dynamism and ability to shape the future of retail.
As the echoes of music, laughter, and the hum of commerce lingered in the air, MOTB 2021 not only celebrated the present but paved the way for the future of experiential shopping, where culture, entertainment, and commerce converge under the watchful gaze of Burj Khalifa.