Our event details, broken down for you.
Introduction
In the heart of Abu Dhabi, the Department of Culture & Tourism (DCT), in collaboration with hala partners, unfolded the grandeur of Mother of the Nation (MOTN) 2021. From the 9th to the 18th of December, the iconic Corniche became the canvas for the UAE’s most prestigious annual entertainment and cultural festival. This celebration, in honor of Her Highness Sheikha Fatima bint Mubarak, radiated a unique blend of entertainment, culture, and joy.
The Essence of MOTN 2021
MOTN 2021 wasn’t just an event; it was a testament to the richness of UAE’s cultural tapestry. With rides, installations, activities, attractions, retail, and F&B offerings, it transformed the iconic Corniche into a sprawling playground, spanning a 1km stretch. In its 5th edition, MOTN 2021 was a celebration of tradition and modernity, a vibrant showcase of the UAE’s cultural renaissance.
Unveiling the Event Stats
Over 10 days, MOTN 2021 welcomed 150,000 attendees, offering an entertainment-packed day out for all age groups. The festival unfolded across six exciting zones, each curated to offer a unique and unforgettable experience:
- World Of Nickelodeon: A zone of whimsy and delight, capturing the imagination of the young and the young at heart.
- Amusement Park: An exhilarating space filled with rides that stirred thrill-seekers and delighted families alike.
- Inspire Space: A zone dedicated to creativity and inspiration, showcasing the artistic spirit of the UAE.
- Thrill Zone: An adrenaline-charged area for those seeking excitement and daring adventures.
- Food Hub: A culinary haven with 90+ dining experiences, offering a journey through global and local flavors.
- Shopping District: A retail wonderland with 40+ outlets, providing a diverse shopping experience.
- Music Arena: The beating heart of MOTN, hosting 120 world-class performances and A-list concerts.
Dynamic Partnerships Shaping Success
hala partners, through a comprehensive partnership program, brought on board two esteemed Event Partners:
- Shield Me: A partner standing strong as the guardian of MOTN, ensuring the safety and well-being of all attendees.
- Al Ain Water: Quenching the thirst for excellence, Al Ain Water contributed to the festival’s hydration needs, becoming an integral part of the MOTN experience.
Conclusion
MOTN 2021 was not merely an event; it was a cultural spectacle, a testament to the vision of the UAE, and a celebration of the legacy of Her Highness Sheikha Fatima bint Mubarak. The collaboration between DCT and hala partners, coupled with the support of Shield Me and Al Ain Water, elevated this cultural extravaganza to unprecedented heights.
As the echoes of laughter, music, and celebration faded along the Corniche, MOTN 2021 left an indelible mark on the hearts of attendees. It was more than a festival; it was a living testament to the UAE’s commitment to cultural richness, entertainment, and community spirit, inviting everyone to be a part of the grand narrative of the Mother of the Nation celebration.
Introduction
In a dazzling showcase of cultural richness and national pride, the Saudi Tourism Authority (STA) orchestrated the inaugural Founding Day 2022, a triumphant three-day celebration under the patronage of HRH Mohammed Bin Salman al Saud. Delivered with precision by hala Partners, this momentous event unfolded across 14 cities, encapsulating the essence of Saudi Arabia’s vibrant heritage and unity.
Founding Day Unveiled
Founding Day 2022 marked the genesis of an annual celebration, a testament to the Kingdom’s rich history and the vision of its leadership. Over three days, from the 22nd to the 24th of February, 18 events unfolded, captivating audiences in 14 cities with a diverse array of festivities, entertainment, and cultural experiences.
Highlights of the Celebration
The event unfolded as a tapestry of joy and celebration, weaving together an array of events and entertainment:
- Light Show: Cities were bathed in the glow of captivating light displays, turning landmarks into vibrant canvases.
- Operetta: A symphony of cultural performances, telling the story of Saudi Arabia’s journey with artistic finesse.
- Majlis: Elegantly adorned gathering spaces where participants could engage in meaningful conversations, fostering a sense of community.
- Nejnaj: A traditional dance form that brought the rhythm of Saudi culture to life, connecting the past with the present.
- Parade: A majestic procession showcasing the diversity and unity of Saudi Arabia, celebrating its rich tapestry of cultures.
An Impressive Tapestry of Numbers
The Founding Day celebration drew an astounding 500,000 attendees, embodying a fusion of Saudi Nationals (70%) and expat residents and tourists (30%). Beyond the physical reach, the event resonated globally, captivating over 35 million viewers through live broadcasts and streaming platforms. The magnitude of the celebration was further emphasized by a SAR 22 million PR spend, underlining its significance in the national and global narrative.
Dynamic Partnerships: The Backbone of Success
hala Partners, in collaboration with STA, curated a strategic partnership program, uniting four key partners who played pivotal roles in bringing the Founding Day vision to life:
Strategic Sponsors:
- SNB: A strategic sponsor, contributing to the celebration’s success and amplifying the resonance of Saudi heritage.
- Aramco: Aramco’s support added an industrial touch to the festivities, symbolizing the synergy between tradition and progress.
- Sabic: As a strategic sponsor, Sabic enriched the celebration with its commitment to innovation and sustainability, aligning seamlessly with Saudi Arabia’s vision.
- STC: With a technological footprint, STC played a crucial role in connecting the celebrations with a global audience, leveraging its expertise in communication.
Conclusion
Founding Day 2022 emerged not just as an event but as a testament to Saudi Arabia’s rich heritage and its commitment to a future shaped by unity, culture, and progress. The partnership between STA and hala Partners, coupled with the support of strategic sponsors, transformed this inaugural celebration into an iconic cultural moment, imprinting its significance on the hearts and minds of millions.
As the echoes of the celebrations subsided, Founding Day 2022 stood as a beacon of pride, reinforcing the narrative of a nation proud of its past and optimistic about its future. The legacy of Founding Day resonates in the hearts of attendees and viewers worldwide, marking the beginning of a cherished annual tradition that unites, celebrates, and inspires.