Introduction
In a dazzling showcase of cultural richness and national pride, the Saudi Tourism Authority (STA) orchestrated the inaugural Founding Day 2022, a triumphant three-day celebration under the patronage of HRH Mohammed Bin Salman al Saud. Delivered with precision by hala Partners, this momentous event unfolded across 14 cities, encapsulating the essence of Saudi Arabia’s vibrant heritage and unity.
Founding Day Unveiled
Founding Day 2022 marked the genesis of an annual celebration, a testament to the Kingdom’s rich history and the vision of its leadership. Over three days, from the 22nd to the 24th of February, 18 events unfolded, captivating audiences in 14 cities with a diverse array of festivities, entertainment, and cultural experiences.
Highlights of the Celebration
The event unfolded as a tapestry of joy and celebration, weaving together an array of events and entertainment:
- Light Show: Cities were bathed in the glow of captivating light displays, turning landmarks into vibrant canvases.
- Operetta: A symphony of cultural performances, telling the story of Saudi Arabia’s journey with artistic finesse.
- Majlis: Elegantly adorned gathering spaces where participants could engage in meaningful conversations, fostering a sense of community.
- Nejnaj: A traditional dance form that brought the rhythm of Saudi culture to life, connecting the past with the present.
- Parade: A majestic procession showcasing the diversity and unity of Saudi Arabia, celebrating its rich tapestry of cultures.
An Impressive Tapestry of Numbers
The Founding Day celebration drew an astounding 500,000 attendees, embodying a fusion of Saudi Nationals (70%) and expat residents and tourists (30%). Beyond the physical reach, the event resonated globally, captivating over 35 million viewers through live broadcasts and streaming platforms. The magnitude of the celebration was further emphasized by a SAR 22 million PR spend, underlining its significance in the national and global narrative.
Dynamic Partnerships: The Backbone of Success
hala Partners, in collaboration with STA, curated a strategic partnership program, uniting four key partners who played pivotal roles in bringing the Founding Day vision to life:
Strategic Sponsors:
- SNB: A strategic sponsor, contributing to the celebration’s success and amplifying the resonance of Saudi heritage.
- Aramco: Aramco’s support added an industrial touch to the festivities, symbolizing the synergy between tradition and progress.
- Sabic: As a strategic sponsor, Sabic enriched the celebration with its commitment to innovation and sustainability, aligning seamlessly with Saudi Arabia’s vision.
- STC: With a technological footprint, STC played a crucial role in connecting the celebrations with a global audience, leveraging its expertise in communication.
Conclusion
Founding Day 2022 emerged not just as an event but as a testament to Saudi Arabia’s rich heritage and its commitment to a future shaped by unity, culture, and progress. The partnership between STA and hala Partners, coupled with the support of strategic sponsors, transformed this inaugural celebration into an iconic cultural moment, imprinting its significance on the hearts and minds of millions.
As the echoes of the celebrations subsided, Founding Day 2022 stood as a beacon of pride, reinforcing the narrative of a nation proud of its past and optimistic about its future. The legacy of Founding Day resonates in the hearts of attendees and viewers worldwide, marking the beginning of a cherished annual tradition that unites, celebrates, and inspires.