Introduction
In the heart of Riyadh, a historic event unfolded on 4th and 5th March 2022 as the inaugural Riyadh Marathon took center stage. Organized by the Sports For All Federation (SFA) and delivered in full partnership by hala partners, this monumental occasion marked the first full official marathon in the Kingdom of Saudi Arabia. With the Ministry of Sports, Quality of Life Program, Saudi Arabian Athletic Federation, and Vision2030 offering unwavering support, Riyadh Marathon embodied the spirit of unity, athleticism, and progress.
Unveiling the Kingdom’s Marathon
The Riyadh Marathon was not just any sporting event; it was a groundbreaking achievement in the annals of Saudi Arabian sports history. As the largest mass participation event at the time, the marathon embraced four thrilling distances – 4km, 10km, half-marathon, and the full marathon. Supported by the International Association of Athletics Federations (IAAF), the event held prestigious IAAF sanctioning, raising its stature to that of world-class sporting spectacles.
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Behind the scenes, the Riyadh Marathon was skillfully operated by ASO, an organization boasting international experience with renowned events such as the Tour de France, Dakar Rally, and Paris Marathon. This invaluable expertise ensured a seamless and unforgettable experience for all participants and spectators alike.
Celebrating Unity in Diversity
The Riyadh Marathon brought together a diverse array of participants, with over 10,000 runners representing a remarkable 100+ nationalities. Embodying the spirit of inclusivity, 33% of participants were female, highlighting the event’s commitment to empowering women in sports. Furthermore, a remarkable 96.5% of runners were Saudi residents, showcasing the passion for running and athleticism that flourished within the local community.
Igniting the Passion Worldwide
As the starting gun was fired, the excitement reverberated far beyond the racecourse. With over 15,000 attendees and live broadcasting on the Saudi Sports Channel (SSC), the Riyadh Marathon was a captivating spectacle that reached the hearts of millions. Additionally, a staggering 17.5K+ viewers tuned in to the live stream, bringing the thrill of the marathon to a global audience.
Making Waves in the Digital Realm
The Riyadh Marathon dominated the digital landscape, garnering an impressive 33,700,000+ social media impressions. The event’s resonance on social platforms created a wave of enthusiasm, inspiring conversations about health, fitness, and the spirit of sportsmanship.
The Power of Dynamic Partnerships
Central to the success of Riyadh Marathon was the dynamic partnership program crafted by hala partners. Twelve esteemed partners came together, each contributing their unique strengths to this historic event:
Presenting Partner:
- Sabic: As the presenting partner, Sabic’s unwavering support added an unmistakable mark of excellence to the Riyadh Marathon.
Main Partner:
- ROSHN: ROSHN played a significant role as the main partner, illuminating the path to success for this momentous occasion.
Official Timekeeper:
- Huawei: With precision and expertise, Huawei served as the official timekeeper, ensuring that every moment of the marathon was accurately recorded.
Official Supporters:
- Pure Gym: As an official supporter, Pure Gym added vigor and enthusiasm to the Riyadh Marathon experience.
- Tawuniya Vitality: Tawuniya Vitality championed the cause of health and well-being, aligning perfectly with the marathon’s ethos.
- Jeeny: Partnering with Jeeny infused the event with an extra dose of energy and vitality.
- AvalonActiv: AvalonActiv’s support exemplified the spirit of sportsmanship and active living.
- Audi: Audi’s involvement symbolized a shared commitment to progress, excellence, and innovation.
- Decathlon: In a harmonious partnership, Decathlon provided essential sporting equipment, enhancing the overall marathon experience.
- PepsiCo: As an official supporter, PepsiCo refreshed the participants and attendees, adding zest to the event.
Other Partners:
- STA: STA’s contribution to the Riyadh Marathon showcased its dedication to promoting a healthy lifestyle.
- MDLBeast: Partnering with MDLBeast added a rhythmic and vibrant touch to the event.
Conclusion
The Riyadh Marathon 2022 will be forever etched in the hearts of participants, spectators, and partners as a testament to unity, athleticism, and the power of partnerships. hala partners’ meticulously crafted full partnership program brought together esteemed organizations from diverse sectors, uniting them in a shared vision of promoting sports, health, and well-being.
As the city of Riyadh reverberated with cheers and triumph, the Riyadh Marathon set a new benchmark for sporting events in the Kingdom. The inaugural marathon was a celebration of human spirit, determination, and community engagement, resonating far beyond its racecourse.
In the spirit of Vision2030, the Riyadh Marathon epitomized the Kingdom’s journey toward a healthier, fitter, and more prosperous future, powered by the collective passion of individuals, supported by dynamic partnerships, and inspired by the timeless allure of sport.