Introduction
In the picturesque city of Jeddah, Saudi Arabia, history was etched on 9th and 10th December 2022, as the inaugural Jeddah Half Marathon took center stage. Organized by the Sports For All Federation (SFA) and delivered in full partnership by hala partners, this mass participation running event marked a significant milestone for Jeddah and Saudi Arabia. As the city’s first official half-marathon, the event galvanized participants from across the globe to run, cheer, and celebrate unity through sport.
Unveiling Jeddah’s First Half Marathon
The Jeddah Half Marathon was more than just a running event; it was a testament to the power of sport in fostering a healthy and active lifestyle. With three diverse distances – 4km, 10km, and the half-marathon – the event catered to runners of all abilities and backgrounds. The event’s significance was further amplified by the endorsement and support of esteemed organizations, including the Ministry of Sports, Quality of Life Program, Saudi Arabian Athletic Federation, and Vision2030.
A notable achievement for the event was the prestigious IAAF sanction, solidifying its place among world-class sporting events.
United in Diversity
Jeddah Half Marathon was an event that transcended borders, attracting over 3,000 runners representing a staggering 70+ nationalities. The event’s spirit of inclusivity and diversity was exemplified by the remarkable 38% female attendance, highlighting the empowerment of women in sports and fitness. Moreover, an overwhelming 67% of participants were Saudi Nationals, showcasing the growing enthusiasm for running and healthy living within the local community.
Fueling the Excitement
The vibrant atmosphere of the Jeddah Half Marathon extended beyond the racecourse, with over 5,000 enthusiastic fans converging in the Village to cheer on the participants. Social media platforms erupted with excitement, generating an impressive 24 million+ impressions. Such fervor was further bolstered by a strategic PR spend of SAR 500,000+, ensuring that the event’s impact was felt far and wide.
Broadcasting the Spirit of Sport
Jeddah Half Marathon was beamed live on the Saudi Sports Channel (SSC), captivating viewers from across the Kingdom and beyond. The live broadcast brought to life the thrill and camaraderie of the event, underscoring the significance of sports in uniting communities.
The Power of Partnerships
At the core of Jeddah Half Marathon’s success was the cohesive partnership program crafted by hala partners. Eight esteemed partners stood shoulder to shoulder with the event, each contributing to its resounding triumph:
Event Partner:
- ROSHN: Illuminating the way forward, ROSHN played a pivotal role as the event partner, adding a touch of brilliance to the marathon.
Event Supporters:
- Chery: As an event supporter, Chery brought speed and efficiency to the partnership, complementing the spirit of the marathon.
- ACWA Power: Empowering the event’s success, ACWA Power’s support was a beacon of strength.
- Delta Sports: In a harmonious partnership, Delta Sports infused the event with a touch of athletic expertise and enthusiasm.
- Jeeny: Partnering with Jeeny brought an extra dose of energy and vitality to the marathon.
- Tawuniya Vitality: As a supporter, Tawuniya Vitality championed the cause of health and wellness, resonating with the marathon’s purpose.
- Nova: Nova’s involvement infused the event with contemporary flair and dynamism, making it a memorable experience for all.
- SSC: The Saudi Sports Channel’s support was instrumental in spreading the spirit of sport to millions of viewers.
Conclusion
The Jeddah Half Marathon 2022 epitomized the true essence of unity, diversity, and the power of partnerships. hala partners’ expertly crafted full partnership program brought together organizations from diverse sectors, each contributing to the grand tapestry of the marathon’s success. As runners sprinted, fans cheered, and viewers tuned in, the event united hearts and minds in the pursuit of a healthier, more active, and inclusive society.
The inaugural Jeddah Half Marathon will forever remain a testament to the potential of sports to inspire and transform lives. As the echoes of cheers faded away, they left behind a legacy of partnership-driven achievements, an enduring commitment to fitness and well-being, and a shared passion for building a stronger, more vibrant community through the spirit of sport.