Our event details, broken down for you.
Introduction
In the heart of Riyadh, Saudi Arabia, a celebration of epic proportions unfolded from 20th October 2022 to 22nd February 2023. It was the much-awaited 2nd Edition of Diriyah Season, a spectacular showcase of international sports and entertainment events. As the strategic orchestrator behind this grand affair, hala partners masterfully designed a full partnership program that united the Saudi Ministry of Sport (MoS) with esteemed partners, creating a tapestry of unbridled excitement and unparalleled experiences.
The Majesty of Diriyah Season
Diriyah Season, with its roots deep in the history of the Kingdom of Saudi Arabia, took place in the timeless city of Diriyah, a UNESCO heritage site. Over four enchanting months, the event brought together a global audience to bask in the splendor of six mesmerizing events, each exuding its own unique charm:
- FIBA 3×3 World Tour: The court came alive with the thundering rhythm of basketball, as athletes showcased their skills in this adrenaline-pumping tournament.
- Diriyah Football Cup: Football fever took over, uniting fans and athletes alike in a thrilling display of sportsmanship and camaraderie.
- Diriyah Tennis Cup: The finest tennis talents graced the court, captivating spectators with their prowess and finesse.
- Diriyah Concerts – Laylat Turki: The soul-stirring melodies of Laylat Turki reverberated through the night, leaving the audience spellbound.
- Diriyah Cultural Festival – Diriyah Nights + Jalsat: A celebration of culture, heritage, and tradition enveloped the event, transporting attendees to a bygone era of splendor.
- Founding Day at Diriyah Season: A momentous occasion that commemorated the birth of the Kingdom, invoking a sense of pride and unity among all.
Embracing Diversity and Unity
Diriyah Season was not just a local event; it transcended borders, attracting over 150,000 physical attendees from an astounding 88+ nationalities. The event’s inclusivity shone bright, with 49.5% female attendance, a testament to the vision of fostering diversity and empowering women in sports and entertainment.
As the grandeur unfolded in Diriyah, the world watched with awe and admiration. The event was broadcast in over 150 countries, covering a staggering 69+ hours, reaching an astonishing 2.4 billion viewers. This global resonance sparked conversations, created memories, and etched Diriyah Season into the annals of sporting and entertainment history.
The Power of Partnerships
At the core of Diriyah Season’s triumph lay the strategic partnerships forged by hala partners. Seven esteemed partners came together, each playing a pivotal role in shaping the event’s success:
Presenting Partners:
- Aramco: The energy giant stood tall as a presenting partner, showcasing a commitment to excellence and innovation.
- STA: As another presenting partner, STA lent its expertise to elevate the event’s standards and experiences.
Season Partners:
- DRSH: In a harmonious partnership, DRSH added to the event’s allure, leaving an indelible impression on attendees.
- Nova: Nova’s involvement brought a burst of freshness, infusing the event with contemporary flair and dynamism.
- MYN: MYN’s partnership contributed to the event’s seamless organization, making it a memorable experience for all.
- Riyad Bank: With Riyad Bank as a season partner, financial excellence and support were integral to Diriyah Season’s success.
Media Partner:
- Rotana: As the official media partner, Rotana played a key role in amplifying the event’s reach and resonance.
The Impact of Success
The dedication and expertise of hala partners shone through in every aspect of Diriyah Season. The strategic PR spend of SAR 29 million served as the catalyst that transformed Diriyah Season into a global sensation, generating an astounding 13 billion+ total impressions and over 10 million engagements. The world took notice, and Diriyah Season became a trending topic of conversation across continents.
Conclusion
Diriyah Season 2022-2023 was more than a celebration of sports and entertainment; it was an ode to the power of partnerships and the magic of unity. The strategic collaboration between hala partners, the Saudi Ministry of Sport (MoS), and esteemed partners showcased the immense potential of sponsorship and partnership in creating events that resonate with the world.
As the memories of Diriyah Season lingered, the event stood tall as a symbol of collaboration, diversity, and excellence – an extraordinary testament to what can be achieved when visionaries unite in a common pursuit of greatness. Diriyah Season will forever hold a special place in the hearts of all who witnessed its splendor, leaving an everlasting legacy of inspiration and unity for generations to come.
Introduction
In the bustling metropolis of Riyadh, Saudi Arabia, something extraordinary was brewing in November 2022. Under the esteemed patronage of HRH Mohammed Bin Salman al Saud, the Misk Global Forum (MGF) unfolded its wings to commemorate a remarkable milestone – the 10-year anniversary of the Misk Foundation. As the strategic mastermind behind the event’s success, hala partners orchestrated a full partnership program, transforming the KAICC into a melting pot of ideas, innovation, and empowerment.
Leading the Charge for Change
Misk Global Forum is not just any run-of-the-mill event; it is a beacon of hope and transformation, designed to bring young leaders, creators, and thinkers from across the globe together with established innovators. The shared goal: to explore, experience, and experiment with novel ways to spearhead positive change in an ever-evolving world. MGF is not just an event; it’s a movement that ignites the fire within each participant to lead the change they wish to see.
Numbers That Speak Volumes
As the curtain rose on MGF 2022, the event’s magnitude was evident in the sheer numbers it attracted. With over 7,700 physical attendees and an impressive 16,000 virtual attendees, the event transcended borders, welcoming 66+ nationalities to its embracing fold. The icing on the cake? A remarkable 44% female attendance, truly exemplifying the inclusive spirit of MGF.
The stage was set, quite literally, for an awe-inspiring experience with the Guinness World Record’s largest LED stage, a mesmerizing spectacle that symbolized the grandeur of ideas about to be unveiled. But it wasn’t just confined to the stage; MGF dominated the outdoor landscape with 173+ eye-catching billboards, leaving an indelible mark on the cityscape.
Creating Waves in the Digital Realm
Harnessing the power of social media, MGF unleashed a digital storm with a staggering 430+ social media posts, generating an astonishing 282 million impressions. From thought-provoking discussions to inspiring moments, every share, like, and comment resonated with the essence of change.
The impressive figures were not merely a coincidence; they were a testament to the carefully crafted paid PR spend of SAR 7.5 million, a strategic move by hala partners to amplify MGF’s reach and impact.
The Power of Partnerships
At the heart of MGF’s resounding success lies the collaboration with 15 esteemed partners. hala partners’ expertise in partnership program delivery culminated in a diverse array of key strategic and success partners, each contributing to the event’s unique tapestry.
Strategic Partners:
- Saudi Data and Artificial Intelligence Authority (SDAIA): Pioneering data-driven innovation.
- Diriyah Gate Development Authority (DGDA): Shaping the future of the Diriyah district.
- Saudi Aramco: A global energy leader.
- Saudi Telecom Company (STC): Driving digital transformation.
- Saudi Basic Industries Corporation (SABIC): Championing sustainable solutions.
- MBC Group: A trailblazer in the media and entertainment industry.
Success Partners:
- Ministry of Communications and Information Technology (MCIT): Empowering the digital age.
- Ministry of Environment, Water, and Agriculture (MEP): Advocating for environmental sustainability.
- Invest Saudi: Pioneering investment opportunities in the Kingdom.
- Community Sponsorship and Transformation Program (CST): Empowering communities for a better future.
- National Transformation Program (NTP): Spearheading Saudi Arabia’s Vision 2030.
- Saudi International Petrochemical Company (Sipchem): Fueling innovation in petrochemicals.
- Solutions by STC: Delivering cutting-edge technology solutions.
- Saudi Research and Marketing Group (SRMG): Enabling informed decision-making.
- Unicorn Program: Nurturing entrepreneurship and innovation.
Conclusion
As the curtains fell on Misk Global Forum 2022, Riyadh witnessed the power of transformation, innovation, and collaboration. The synergy between the Misk Foundation, hala partners, and their esteemed partners culminated in an event that not only celebrated a decade of progress but also set the stage for a future brimming with possibilities.
MGF 2022 was more than just an event; it was an embodiment of the passion and dedication of young leaders, creators, and thinkers, united in their mission to lead the change they wish to see in the world.
The success of MGF 2022 is a testament to the magic that happens when visionary organizations like the Misk Foundation and dedicated partners like hala partners join hands to create a platform where dreams converge, ideas soar, and lasting change takes flight.
As the sun set on Riyadh, it left behind a city forever changed by the spirit of Misk Global Forum – a spirit that would continue to inspire and empower change-makers for generations to come.