Our event details, broken down for you.
Introduction
From the heart of Riyadh emerged a spectacle of health and vitality, the SFA Expo 2022, orchestrated by the Sports For All Federation (SFA) and brought to life through the strategic brilliance of hala Partners. Spanning the dates 18th to 20th May, this three-day extravaganza transformed Riyadh Front into the hub of fitness, embodying the essence of the Kingdom’s commitment to a healthier, more active society.
Unveiling the Grandeur
The SFA Expo wasn’t just an exhibition; it was a celebration of wellness, featuring six immersive zones designed to engage, inspire, and educate:
- Let’s Move: A dynamic zone pulsating with energy, encouraging attendees to embrace movement in all its forms.
- Let’s Play: A vibrant playground of fun and excitement, showcasing the joy and benefits of playful physical activity.
- Let’s Explore: An adventurous space inviting participants to discover the wonders of outdoor activities and the beauty of an active lifestyle.
- Let’s Chill: A serene oasis offering relaxation and rejuvenation, highlighting the importance of mental well-being.
- Let’s Talk: An interactive platform for informative discussions and workshops, fostering a community of health enthusiasts.
- Let’s Eat Healthy: A culinary journey promoting delicious and nutritious choices, emphasizing the link between diet and well-being.
Captivating Event Statistics
The SFA Expo 2022 left an indelible mark, drawing in 7.5K attendees and hosting 58 exhibitors from across the globe. A testament to its international allure, the event welcomed participants from 25+ nationalities. The Expo proudly embodied inclusivity, with 38% of attendees being female, underscoring the Kingdom’s dedication to empowering women in the realm of health and fitness.
The Resonance in Media and Beyond
A strategic PR spend of SAR 1.2 million ensured that the SFA Expo echoed far beyond the venue. Impressively, the event generated over 58 million impressions, sparking conversations and catalyzing the nation’s discourse on health and well-being.
Dynamic Partnerships: The Pillars of Success
At the core of this monumental event were eight strategic partners carefully curated by hala Partners:
Event Partners:
- Invest Saudi: Paving the way for a healthier future, Invest Saudi demonstrated a commitment to the nation’s well-being.
- Delta Fitness: Infusing expertise and energy, Delta Fitness enriched the Let’s Move and Let’s Play zones, making fitness accessible to all.
- Riyad Bank: As the financial backbone, Riyad Bank’s support showcased a dedication to fostering wellness at both an individual and community level.
- Al Arabia: A partner celebrating unity and collaboration, Al Arabia added a cultural touch to the Expo, resonating with diverse audiences.
Event Supporters:
- Salonpas: Offering therapeutic support, Salonpas added a soothing element to the Let’s Chill zone, emphasizing holistic well-being.
- Saudi360: Elevating exploration through technology, Saudi360 provided a virtual journey in the Let’s Explore zone.
- Get More Vits: Advocating for nutrition, Get More Vits brought vitality to the Let’s Eat Healthy zone, promoting a balanced lifestyle.
- Nova: Nova’s contemporary touch and dynamism made the Expo an unforgettable experience, enhancing its vibrancy.
Conclusion
The SFA Expo 2022 stands not only as an event but as a testament to the Kingdom’s commitment to fostering a healthier, more active society. hala Partners, through its meticulous full partnership program, brought together diverse partners, each contributing uniquely to the grand tapestry of wellness.
As the echoes of the Expo lingered in Riyadh, it left behind a legacy — a legacy of unity, empowerment, and a shared commitment to health. The success of the SFA Expo lies not just in its statistics, but in the stories of individuals inspired to embark on their journey towards a healthier lifestyle, symbolizing the transformative power of wellness on a community scale.
Introduction
In the vibrant city of Riyadh, Saudi Arabia, history was set to repeat itself on 10th and 11th February 2023 as the much-anticipated Riyadh Marathon returned for its second edition. Organized by the Sports For All Federation (SFA) and delivered in full partnership by hala partners, this extraordinary event once again took center stage. With the Ministry of Sports, Quality of Life Program, Saudi Arabian Athletic Federation, and Vision2030 providing unwavering support, the Riyadh Marathon stood as a shining testament to the Kingdom’s pursuit of a healthier, fitter, and more inclusive society.
An Event of Triumph and Transformation
As the second full official marathon in the Kingdom, the Riyadh Marathon 2023 marked a turning point in Saudi Arabia’s sporting landscape. Embracing four exhilarating distances – 4km, 10km, half-marathon, and the full marathon – the event offered a unique opportunity for participants of all abilities to experience the thrill of racing. Supported by the International Association of Athletics Federations (IAAF), the event held the prestigious IAAF sanction, elevating its status as a world-class sporting spectacle.
Powered by Global Expertise
With ASO at the helm once again, the Riyadh Marathon 2023 was masterfully operated, drawing from their vast international experience with events like the Tour de France, Dakar Rally, and Paris Marathon. This ensured that the participants and spectators alike were treated to a seamless and unforgettable experience, in line with the highest global standards.
A Race for Prizes and Pride
In a show of appreciation for the participants’ exceptional efforts, the Riyadh Marathon 2023 boasted an impressive prize pot of over SAR 1,000,000, along with two cars as gifts. The allure of these rewards served as a testament to the Kingdom’s commitment to promoting sports and athleticism as essential elements of a vibrant society.
Unifying Nations and Cultures
The Riyadh Marathon 2023 was a celebration of unity, as over 24,000 attendees from 128+ nationalities came together to cheer and participate in this sporting extravaganza. Embodying the Kingdom’s diverse spirit, 62% of participants were Saudi Nationals, fostering a sense of pride and representation. Moreover, 34% of runners were females, highlighting the continued efforts to empower women in sports and fitness.
Impactful Reach and Engagement
As the Riyadh Marathon 2023 gathered momentum, it garnered an astounding 15,000+ runners and witnessed a paid PR spend of SAR 1.5 million. The event left an indelible impression on the world with over 303 million impressions, amplifying the spirit of sportsmanship and camaraderie across borders.
Empowering through Dynamic Partnerships
The Riyadh Marathon 2023 was a testament to the transformative power of partnerships. hala partners crafted a full partnership program that united 15 esteemed partners, each contributing their unique strengths to the event’s resounding success:
Event Partners:
- ROSHN: Once again illuminating the path to greatness, ROSHN served as a steadfast event partner.
- NEOM: As an event partner, NEOM brought futuristic vision and innovation to the Riyadh Marathon, underscoring the Kingdom’s commitment to progress.
- SABIC: SABIC’s support exemplified a dedication to excellence and innovation, enriching the event’s experience.
- Sports Boulevard: With a shared passion for fitness, Sports Boulevard made an impactful contribution as an event partner.
- STA: STA’s involvement showcased their commitment to promoting a healthy lifestyle and wellness.
Event Supporters:
- Chery: As an event supporter, Chery added a touch of speed and vitality to the Riyadh Marathon.
- ACWA Power: ACWA Power’s support symbolized a shared vision for progress and excellence.
- Delta Sports: Partnering with Delta Sports infused the event with a touch of athletic expertise and enthusiasm.
- Jeeny: With boundless energy, Jeeny’s support elevated the Riyadh Marathon experience.
- Al Arabia: Al Arabia’s involvement resonated with the spirit of unity and collaboration.
- Tawuniya Vitality: As an event supporter, Tawuniya Vitality championed the cause of health and well-being.
- Nova: Nova’s partnership added contemporary flair and dynamism to the marathon experience.
- Right Bite: With a focus on healthy nutrition, Right Bite contributed to the well-being of participants.
- O.R.S Hydration Tablets: O.R.S Hydration Tablets ensured the runners’ stamina and vitality throughout the event.
- MDLBeast: Partnering with MDLBeast added a rhythmic and vibrant touch to the event, uniting music and sports.
Conclusion
The Riyadh Marathon 2023 will forever be etched in the memories of all who witnessed its grandeur, as a testament to unity, athleticism, and the transformative power of partnerships. hala partners’ meticulous full partnership program united esteemed organizations from diverse sectors, all aligned in a shared vision of promoting sports, health, and well-being.
The second edition of the Riyadh Marathon was a celebration of human spirit, determination, and community engagement, resonating far beyond its racecourse. As the runners took their strides, and the spectators cheered, the Riyadh Marathon exemplified the Kingdom’s journey towards a healthier, fitter, and more inclusive society – powered by the collective passion of individuals, driven by dynamic partnerships, and inspired by the timeless allure of sport.