About us

Expertise

Partnership sales

Partner management

Hatem Hammour

Managing Partner

Expertise

Partnership strategy

Partnership evaluation

Fred Lachapelle

Managing Partner

hala,

We are an independent commercial sponsorship agency, that builds and delivers partnership solutions for brands and rights holders, specialized in the GCC.

As a one-stop-shop, we cover partnership strategy, packaging and pricing, sales, partner management, activation and evaluation across Sports, Culture, Entertainment and Esports clients since 2020.

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Projects Delivered

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Testimonials

Ministry of SportMohamed Alshuwaikhat - Head of Partnerships

hala partners have been working with us on different projects for the Ministry of Sport (Diriyah Season and NextGen ATP Finals in Jeddah). They supported the Ministry on partnership strategies, sales, and management. Their extensive knowledge and attention to detail allowed us to achieve our commercial objectives and goals seamelessly. They are not only thorough but also easy to work with and always willing to take the time to discuss our concerns and respond to questions.

Saudi Sports For All FederationDima Al Khatib - Chief Operating Officer (COO)

I wholeheartedly endorse hala partners for their pivotal role in Saudi Sports For All Federation's (SFA) success. Their expertise has transformed our commercial partnership program, delivering substantial revenues through diverse partnerships while seamlessly transferring knowledge to our team. Their unwavering commitment to excellence in the commercial program's delivery and top-notch reporting has built unbreakable trust and satisfaction with our partners. hala partners is our trusted one-stop-shop for commercial partnership success!

Saudi Esports FederationMohammad Al Nimer - Head of Commercial

I extend my sincere gratitude to hala partners for their outstanding commitment and dedication. Working with them has been an absolute pleasure. Their professionalism, top-tier work, and unwavering support have made them an integral part of our team from day one. We genuinely enjoyed our collaboration and eagerly anticipate many more successful partnerships in the future!

MiskTorky Alsajjan - Business Development Director

I am delighted to express my sincere appreciation for hala partners' exceptional collaboration with Misk over the past two years, particularly in developing our Misk Global Forum (MGF) commercial partnership program. Their comprehensive approach, from strategy to sales and partnership management, consistently delivers outstanding results. They've not only generated substantial revenues but also effectively transferred their expertise to our team. hala partners' dedication to seamless brand deliveries, trust-building, and top-tier reporting has fostered satisfaction and loyalty among our partners. They are the go-to choice for excellence in commercial partnerships, and I highly recommend them to any organization seeking success in this realm.

Saudi Tourism AuthorityBadr Alsuliman - Brand Sponsorship Manager

I am thoroughly impressed with hala partners' exceptional performance as they managed the sponsorship program for the "KSA Founding Day 2022" event. Their proficient management and strategic approach not only led to outstanding financial results but also garnered remarkable satisfaction from our commercial partners. hala partners' commitment to excellence is truly commendable, and I wholeheartedly recommend them as a top-tier commercial partnership agency.

PepsiCoTheresa Abousafi - Events & Sponsorship Manager

I want to express my sincere appreciation for the exceptional services provided by hala partners. Their unwavering dedication, professionalism, and attention to detail throughout our collaboration were instrumental in the success of our partnership with Gamers8 in 2023. Their proactive approach, responsiveness, and exceptional support made a significant impact. We're excited about the possibility of future collaborations with hala partners as their commitment to excellence aligns perfectly with our values. In summary, hala partners played a vital role in the success of our recent partnership, and we highly recommend their services to any organization seeking outstanding partnership management.

SABICAhmed Abdullah Al-Ghamdi - Global CSR

I am thrilled to convey my utmost contentment with hala partners' exceptional collaboration across several projects, including Riyadh Marathon, the Founding Day, and Misk Global Forum. I have personally observed their steadfast dedication to achieving transparent agreements, maintaining seamless communication, and fulfilling commitments meticulously. hala partners' commitment to maximizing the utilization of rights and activating their potential has resulted in impressive ROI outcomes and a level of satisfaction at SABIC that is truly unparalleled.

stcSuha Sewaralthahab - Director of Partnerships

I would like to commend hala partners for their invaluable contributions to our successful collaborations on key events, including Saudi Founding Day 2022 and Misk Global Forum 2022 & 2023. As stc's Director of Sponsorship & Partnership, I've witnessed their exceptional expertise in pitching, day-to-day management, and ensuring rights fulfillment. Their consistent commitment to optimizing rights and activation consistently delivered exceptional ROIs. hala partners are an indispensable asset in the space of commercial partnerships, and I highly recommend them for sponsorship excellence.

Live Nation & Ticket MasterAndrew Oldknow - Chief Commercial Officer (CCO)

In a challenging and rapidly changing business environment, hala partners' application, endeavour and understanding of delivering effective and practical activation and commercial solutions for investing brands and rights holders is impressive. I wish them all the very best with their venture.

Delta SportsMajid Alireza - General Manager

It is rare to come across a sponsorship agency like hala partners. From day one, our shared values aligned and both teams worked collaboratively on several events and initiatives such as the Riyadh Marathon, SFA Expo, and others. hala partners are passionate, professional, and consistently exceed expectations. As a leading sports and fitness company in KSA, we find hala partners to be a key contributor in our mission to enrich lives through sports and fitness across Saudi Arabia.

Peace & SportJean-Jérôme Perrin - Chief Executive Officer (CEO)

I had many opportunities to collaborate with the hala partners agency and its teams, and I am impressed by their professionalism. This agency combines solid expertise in the Middle East region with a young and super-dynamic team. Their ability to support the search for partners and the marketing of products makes hala partners an agency with which it is essential to work. I highly recommend them and encourage you to meet them.