Introduction
From the heart of Riyadh emerged a spectacle of health and vitality, the SFA Expo 2022, orchestrated by the Sports For All Federation (SFA) and brought to life through the strategic brilliance of hala Partners. Spanning the dates 18th to 20th May, this three-day extravaganza transformed Riyadh Front into the hub of fitness, embodying the essence of the Kingdom’s commitment to a healthier, more active society.
Unveiling the Grandeur
The SFA Expo wasn’t just an exhibition; it was a celebration of wellness, featuring six immersive zones designed to engage, inspire, and educate:
- Let’s Move: A dynamic zone pulsating with energy, encouraging attendees to embrace movement in all its forms.
- Let’s Play: A vibrant playground of fun and excitement, showcasing the joy and benefits of playful physical activity.
- Let’s Explore: An adventurous space inviting participants to discover the wonders of outdoor activities and the beauty of an active lifestyle.
- Let’s Chill: A serene oasis offering relaxation and rejuvenation, highlighting the importance of mental well-being.
- Let’s Talk: An interactive platform for informative discussions and workshops, fostering a community of health enthusiasts.
- Let’s Eat Healthy: A culinary journey promoting delicious and nutritious choices, emphasizing the link between diet and well-being.
Captivating Event Statistics
The SFA Expo 2022 left an indelible mark, drawing in 7.5K attendees and hosting 58 exhibitors from across the globe. A testament to its international allure, the event welcomed participants from 25+ nationalities. The Expo proudly embodied inclusivity, with 38% of attendees being female, underscoring the Kingdom’s dedication to empowering women in the realm of health and fitness.
The Resonance in Media and Beyond
A strategic PR spend of SAR 1.2 million ensured that the SFA Expo echoed far beyond the venue. Impressively, the event generated over 58 million impressions, sparking conversations and catalyzing the nation’s discourse on health and well-being.
Dynamic Partnerships: The Pillars of Success
At the core of this monumental event were eight strategic partners carefully curated by hala Partners:
Event Partners:
- Invest Saudi: Paving the way for a healthier future, Invest Saudi demonstrated a commitment to the nation’s well-being.
- Delta Fitness: Infusing expertise and energy, Delta Fitness enriched the Let’s Move and Let’s Play zones, making fitness accessible to all.
- Riyad Bank: As the financial backbone, Riyad Bank’s support showcased a dedication to fostering wellness at both an individual and community level.
- Al Arabia: A partner celebrating unity and collaboration, Al Arabia added a cultural touch to the Expo, resonating with diverse audiences.
Event Supporters:
- Salonpas: Offering therapeutic support, Salonpas added a soothing element to the Let’s Chill zone, emphasizing holistic well-being.
- Saudi360: Elevating exploration through technology, Saudi360 provided a virtual journey in the Let’s Explore zone.
- Get More Vits: Advocating for nutrition, Get More Vits brought vitality to the Let’s Eat Healthy zone, promoting a balanced lifestyle.
- Nova: Nova’s contemporary touch and dynamism made the Expo an unforgettable experience, enhancing its vibrancy.
Conclusion
The SFA Expo 2022 stands not only as an event but as a testament to the Kingdom’s commitment to fostering a healthier, more active society. hala Partners, through its meticulous full partnership program, brought together diverse partners, each contributing uniquely to the grand tapestry of wellness.
As the echoes of the Expo lingered in Riyadh, it left behind a legacy — a legacy of unity, empowerment, and a shared commitment to health. The success of the SFA Expo lies not just in its statistics, but in the stories of individuals inspired to embark on their journey towards a healthier lifestyle, symbolizing the transformative power of wellness on a community scale.