Introduction
In the vibrant city of Riyadh, Saudi Arabia, history was set to repeat itself on 10th and 11th February 2023 as the much-anticipated Riyadh Marathon returned for its second edition. Organized by the Sports For All Federation (SFA) and delivered in full partnership by hala partners, this extraordinary event once again took center stage. With the Ministry of Sports, Quality of Life Program, Saudi Arabian Athletic Federation, and Vision2030 providing unwavering support, the Riyadh Marathon stood as a shining testament to the Kingdom’s pursuit of a healthier, fitter, and more inclusive society.
An Event of Triumph and Transformation
As the second full official marathon in the Kingdom, the Riyadh Marathon 2023 marked a turning point in Saudi Arabia’s sporting landscape. Embracing four exhilarating distances – 4km, 10km, half-marathon, and the full marathon – the event offered a unique opportunity for participants of all abilities to experience the thrill of racing. Supported by the International Association of Athletics Federations (IAAF), the event held the prestigious IAAF sanction, elevating its status as a world-class sporting spectacle.
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With ASO at the helm once again, the Riyadh Marathon 2023 was masterfully operated, drawing from their vast international experience with events like the Tour de France, Dakar Rally, and Paris Marathon. This ensured that the participants and spectators alike were treated to a seamless and unforgettable experience, in line with the highest global standards.
A Race for Prizes and Pride
In a show of appreciation for the participants’ exceptional efforts, the Riyadh Marathon 2023 boasted an impressive prize pot of over SAR 1,000,000, along with two cars as gifts. The allure of these rewards served as a testament to the Kingdom’s commitment to promoting sports and athleticism as essential elements of a vibrant society.
Unifying Nations and Cultures
The Riyadh Marathon 2023 was a celebration of unity, as over 24,000 attendees from 128+ nationalities came together to cheer and participate in this sporting extravaganza. Embodying the Kingdom’s diverse spirit, 62% of participants were Saudi Nationals, fostering a sense of pride and representation. Moreover, 34% of runners were females, highlighting the continued efforts to empower women in sports and fitness.
Impactful Reach and Engagement
As the Riyadh Marathon 2023 gathered momentum, it garnered an astounding 15,000+ runners and witnessed a paid PR spend of SAR 1.5 million. The event left an indelible impression on the world with over 303 million impressions, amplifying the spirit of sportsmanship and camaraderie across borders.
Empowering through Dynamic Partnerships
The Riyadh Marathon 2023 was a testament to the transformative power of partnerships. hala partners crafted a full partnership program that united 15 esteemed partners, each contributing their unique strengths to the event’s resounding success:
Event Partners:
- ROSHN: Once again illuminating the path to greatness, ROSHN served as a steadfast event partner.
- NEOM: As an event partner, NEOM brought futuristic vision and innovation to the Riyadh Marathon, underscoring the Kingdom’s commitment to progress.
- SABIC: SABIC’s support exemplified a dedication to excellence and innovation, enriching the event’s experience.
- Sports Boulevard: With a shared passion for fitness, Sports Boulevard made an impactful contribution as an event partner.
- STA: STA’s involvement showcased their commitment to promoting a healthy lifestyle and wellness.
Event Supporters:
- Chery: As an event supporter, Chery added a touch of speed and vitality to the Riyadh Marathon.
- ACWA Power: ACWA Power’s support symbolized a shared vision for progress and excellence.
- Delta Sports: Partnering with Delta Sports infused the event with a touch of athletic expertise and enthusiasm.
- Jeeny: With boundless energy, Jeeny’s support elevated the Riyadh Marathon experience.
- Al Arabia: Al Arabia’s involvement resonated with the spirit of unity and collaboration.
- Tawuniya Vitality: As an event supporter, Tawuniya Vitality championed the cause of health and well-being.
- Nova: Nova’s partnership added contemporary flair and dynamism to the marathon experience.
- Right Bite: With a focus on healthy nutrition, Right Bite contributed to the well-being of participants.
- O.R.S Hydration Tablets: O.R.S Hydration Tablets ensured the runners’ stamina and vitality throughout the event.
- MDLBeast: Partnering with MDLBeast added a rhythmic and vibrant touch to the event, uniting music and sports.
Conclusion
The Riyadh Marathon 2023 will forever be etched in the memories of all who witnessed its grandeur, as a testament to unity, athleticism, and the transformative power of partnerships. hala partners’ meticulous full partnership program united esteemed organizations from diverse sectors, all aligned in a shared vision of promoting sports, health, and well-being.
The second edition of the Riyadh Marathon was a celebration of human spirit, determination, and community engagement, resonating far beyond its racecourse. As the runners took their strides, and the spectators cheered, the Riyadh Marathon exemplified the Kingdom’s journey towards a healthier, fitter, and more inclusive society – powered by the collective passion of individuals, driven by dynamic partnerships, and inspired by the timeless allure of sport.