Introduction
In the bustling metropolis of Riyadh, Saudi Arabia, something extraordinary was brewing in November 2022. Under the esteemed patronage of HRH Mohammed Bin Salman al Saud, the Misk Global Forum (MGF) unfolded its wings to commemorate a remarkable milestone – the 10-year anniversary of the Misk Foundation. As the strategic mastermind behind the event’s success, hala partners orchestrated a full partnership program, transforming the KAICC into a melting pot of ideas, innovation, and empowerment.
Leading the Charge for Change
Misk Global Forum is not just any run-of-the-mill event; it is a beacon of hope and transformation, designed to bring young leaders, creators, and thinkers from across the globe together with established innovators. The shared goal: to explore, experience, and experiment with novel ways to spearhead positive change in an ever-evolving world. MGF is not just an event; it’s a movement that ignites the fire within each participant to lead the change they wish to see.
Numbers That Speak Volumes
As the curtain rose on MGF 2022, the event’s magnitude was evident in the sheer numbers it attracted. With over 7,700 physical attendees and an impressive 16,000 virtual attendees, the event transcended borders, welcoming 66+ nationalities to its embracing fold. The icing on the cake? A remarkable 44% female attendance, truly exemplifying the inclusive spirit of MGF.
The stage was set, quite literally, for an awe-inspiring experience with the Guinness World Record’s largest LED stage, a mesmerizing spectacle that symbolized the grandeur of ideas about to be unveiled. But it wasn’t just confined to the stage; MGF dominated the outdoor landscape with 173+ eye-catching billboards, leaving an indelible mark on the cityscape.
Creating Waves in the Digital Realm
Harnessing the power of social media, MGF unleashed a digital storm with a staggering 430+ social media posts, generating an astonishing 282 million impressions. From thought-provoking discussions to inspiring moments, every share, like, and comment resonated with the essence of change.
The impressive figures were not merely a coincidence; they were a testament to the carefully crafted paid PR spend of SAR 7.5 million, a strategic move by hala partners to amplify MGF’s reach and impact.
The Power of Partnerships
At the heart of MGF’s resounding success lies the collaboration with 15 esteemed partners. hala partners’ expertise in partnership program delivery culminated in a diverse array of key strategic and success partners, each contributing to the event’s unique tapestry.
Strategic Partners:
- Saudi Data and Artificial Intelligence Authority (SDAIA): Pioneering data-driven innovation.
- Diriyah Gate Development Authority (DGDA): Shaping the future of the Diriyah district.
- Saudi Aramco: A global energy leader.
- Saudi Telecom Company (STC): Driving digital transformation.
- Saudi Basic Industries Corporation (SABIC): Championing sustainable solutions.
- MBC Group: A trailblazer in the media and entertainment industry.
Success Partners:
- Ministry of Communications and Information Technology (MCIT): Empowering the digital age.
- Ministry of Environment, Water, and Agriculture (MEP): Advocating for environmental sustainability.
- Invest Saudi: Pioneering investment opportunities in the Kingdom.
- Community Sponsorship and Transformation Program (CST): Empowering communities for a better future.
- National Transformation Program (NTP): Spearheading Saudi Arabia’s Vision 2030.
- Saudi International Petrochemical Company (Sipchem): Fueling innovation in petrochemicals.
- Solutions by STC: Delivering cutting-edge technology solutions.
- Saudi Research and Marketing Group (SRMG): Enabling informed decision-making.
- Unicorn Program: Nurturing entrepreneurship and innovation.
Conclusion
As the curtains fell on Misk Global Forum 2022, Riyadh witnessed the power of transformation, innovation, and collaboration. The synergy between the Misk Foundation, hala partners, and their esteemed partners culminated in an event that not only celebrated a decade of progress but also set the stage for a future brimming with possibilities.
MGF 2022 was more than just an event; it was an embodiment of the passion and dedication of young leaders, creators, and thinkers, united in their mission to lead the change they wish to see in the world.
The success of MGF 2022 is a testament to the magic that happens when visionary organizations like the Misk Foundation and dedicated partners like hala partners join hands to create a platform where dreams converge, ideas soar, and lasting change takes flight.
As the sun set on Riyadh, it left behind a city forever changed by the spirit of Misk Global Forum – a spirit that would continue to inspire and empower change-makers for generations to come.