In the vibrant heart of Riyadh, under the visionary banner of the Saudi Esports Federation (SEF), the gaming world witnessed an unprecedented phenomenon — Gamers8 2023. It was an immersive journey combining high-class esports tournaments, entertainment, and concerts. Spread over 8 weeks at Riyadh Boulevard, this colossal gaming fiesta became a beacon for gaming enthusiasts worldwide.

hala partners joined forces with SEF to onboard and manage commercial partners for this gaming extravaganza that lit up the Riyadh summer with an unparalleled spectacle.

Event Highlights

By the Numbers: Gamers8 2023 in Statistics

• • 2.77 Million Total Visitors: A testament to the event’s global draw and the vibrant gaming community.

• • 1.31 Billion Total Viewership: Streaming the excitement to every corner of the globe.

• • 13,000 Total Activations: Engaging experiences that brought the gaming narrative to life.

• • 1,355 Elite Players / 334 Teams: A gathering of gaming’s finest talents.

• • 20 Tournaments: A diverse gaming landscape that catered to every interest.

• 4.7k Educational Classes Attended: Nurturing the next generation of gamers.

Partnership Program Triumph

hala partners, in their role as architects of partnerships, brought onboard and managed a stellar lineup of partners for GAMERS8 2023.

Strategic Partner:

• • Dr Sulaiman Al Habib: A visionary partnership contributing to the event’s success.

Main Partners:

• • Pepsi Max: Refreshing the gaming experience.

• • Aquafina: Hydrating the gaming spirit.

• • Rockstar Energy Drink: Fueling the energy of esports.

• • Doritos: Adding a crunchy twist to the gaming delight.

Official Supplier:

• • Hilton Riyadh Hotel & Residences: Providing a luxurious stay for the gaming elite.

Conclusion

Gamers8 2023 transcended the boundaries of a traditional gaming event. It became a cultural phenomenon, a testament to the power of partnerships in shaping the narrative of the gaming world. As the echoes of competitions and cheers linger, Gamers8 2023 stands not just as an event but as a milestone, leaving an indelible mark on the global gaming stage.

In the dazzling heart of Dubai, at the W Hotel, The Palm, sport360x, in collaboration with hala partners, unveiled the Sports Industry Awards (SPIA) 2021—an event that transcended the ordinary, celebrating the luminaries, decision-makers, and organizations shaping the sporting landscape in the Middle East. Delivered as hala partners, the partnership sales arm, SPIA 2021 brought together a constellation of leaders, both on and off the field.

Setting the Stage: The SPIA Experience

SPIA 2021 wasn’t just an event; it was the pulse of the Middle East’s sporting prowess, an annual celebration honoring those who contributed significantly to the region’s sporting development over the past 12 months. This one-day extravaganza unfolded as a dynamic conference, a melting pot of ideas, and a grand stage for recognizing excellence.

Chronicles of SPIA 2021: A Day in Sporting Brilliance

1. Cocktail Reception: The journey began with a lively cocktail reception, setting the tone for an evening of networking, camaraderie, and celebration.
2. Conference with Guest Speakers: Visionaries and thought leaders took the stage, sharing insights and shaping the discourse on the future of sports in the Middle East.
3. Awards Ceremony: The highlight of the event—a moment of recognition, applauding the leaders, rights holders, and organizations that left an indelible mark on the sporting landscape.
4. After Party: The celebration extended into the night, as athletes, executives, and enthusiasts came together to revel in the success and promise of the Middle East’s sporting future.

By the Numbers: SPIA 2021 in Statistics

• 100+ Companies: A testament to the diversity and vibrancy of the sporting ecosystem in the Middle East.
• 200+ Attendees: A gathering of influencers, decision-makers, and enthusiasts, converging to celebrate sporting excellence.
• 20+ Awards Categories: Recognizing achievements across a spectrum of sporting endeavors.
• 72% Male Attendees: Reflecting the dynamic participation of men in the sporting landscape.
• 45% Senior Management Positions: An event where decisions and strategies for the future of sports were crafted.

Partnership Sales Triumph: TikTok as the Presenting Partner

Under the strategic guidance of hala partners, SPIA 2021 secured TikTok as the presenting partner, marking a significant collaboration that added a digital flair to the celebration. TikTok’s presence not only elevated the event’s stature but also aligned it with the cutting edge of digital innovation.

Conclusion

SPIA 2021, through the partnership sales brilliance of hala partners and the support of presenting partner TikTok, transcended its role as an awards ceremony. It became a beacon, illuminating the path to a future where sports are not just played but celebrated, recognized, and woven into the fabric of Middle Eastern identity.

As the echoes of applause and the memories of SPIA 2021 linger, it stands as a testament to the power of partnerships in elevating sporting events beyond the ordinary, making them moments etched in the history and future of Middle Eastern sports.

In the heart of Riyadh, where the fervor of football meets the pulse of partnerships, the Saudi Media Company (SMC) and hala partners proudly present MRSOOL Park, the official stadium for Al Nassr FC during the Saudi Pro League season 2021-2022. Acting as the retained agency for SMC, hala partners spearheaded the full partnership sales and management, ushering in a new era of collaboration and excitement.

The Jewel in Riyadh’s Sporting Crown: MRSOOL Park

MRSOOL Park, nestled within the prestigious King Saud University in Riyadh, isn’t just a stadium; it’s a coliseum of dreams and adrenaline. As the official home ground for Al Nassr FC, it pulsates with the cheers of passionate fans, creating an electrifying atmosphere that transcends the boundaries of sport.

The hala Touch: Partnership Sales and Management

hala partners took the helm in the partnership realm, not merely as facilitators but as architects of meaningful collaborations. Their role extended beyond securing new partners to the delicate art of managing existing relationships, ensuring that each alliance was not just a logo on display but an integral part of the vibrant MRSOOL Park experience.

Season-Long Activation: Beyond the Game

MRSOOL Park wasn’t just about match days; it was a season-long extravaganza. hala partners, in collaboration with SMC, orchestrated partnership activations that reverberated through each game, individual events, and tournaments hosted at the stadium. The result was not just a sponsorship; it was an immersive journey for both partners and fans.

The Power of 16: New Partners Transforming the Landscape

Under the hala partners banner, 16 new partners joined the MRSOOL Park family, each bringing a unique flavor to the tapestry of the stadium experience.

Stadium Partners:

1. Alshaya Group: Adding corporate sophistication to the MRSOOL Park legacy.
2. Amaz: Elevating the atmosphere with technological marvels.
3. Berain: Quenching the thirst for excellence.
4. Jeeny: Weaving a seamless connection between fans and experiences.

Stadium Vendors: 5. Baskin-Robbins: Sweetening victories and soothing defeats.

6. Burger Unomy: Crafting gastronomic delights that resonate with football passion.
7. Cold Inject: Providing cool, refreshing moments in the heat of the game.
8. Cone Zone: Turning moments into memories, one scoop at a time.
9. Early Bird: A breakfast partner ensuring early cheers and delight.
10. F6or Faris: Adding a local touch, savoring success with every goal.
11. Ice Chef: Crafting frozen wonders that melt hearts.
12. Jeeny: Not just a partner but an integral thread in the stadium’s fabric.
13. La7ma Wa Fa7ma: A culinary journey through the heart of football fervor.
14. Muvi Cinemas: Transforming breaks into cinematic interludes.
15. Shawarmama: A taste of tradition in every bite.
16. Wow Burger: Delivering the ‘wow’ factor to every fan’s culinary experience.

Conclusion

MRSOOL Park, under the strategic guidance of hala partners and the dynamic vision of SMC, isn’t just a stadium; it’s a living testament to the power of partnerships in enhancing the footballing experience. The collaboration between Al Nassr FC, SMC, and the array of partners isn’t just about matches; it’s about creating memories, fostering community spirit, and transforming MRSOOL Park into a home for every football enthusiast in Riyadh.

As the cheers echo through the stadium and the partners’ contributions become woven into the very fabric of MRSOOL Park, the 2021-2022 season stands as a testament to the transformative power of partnerships in the realm of sports and entertainment.

In the vibrant heart of Dubai, under the majestic shadows of Burj Khalifa, the Dubai Festivals & Retail Establishment (DFRE) and hala partners redefined shopping with the 9th edition of Market Outside The Box (MOTB) 2021. Delivered as part of the Dubai Shopping Festival, MOTB emerged as a trailblazing alternative shopping concept, capturing the spirit of Millennials and Gen Z with themes rooted in META, KPOP, and Urban culture.

Revolutionizing Shopping: MOTB Unleashed

MOTB 2021 was more than a shopping festival; it was a cultural phenomenon, a melting pot of innovation, style, and entertainment. Positioned as the first alternative shopping concept of its kind in Dubai, MOTB unfolded at Burj Park, becoming a living canvas beneath the iconic Burj Khalifa.

Key Features of MOTB 2021

1. Themes for the Future: Embracing the dynamic tastes of Millennials and Gen Z, MOTB immersed itself in the realms of META, KPOP, and Urban themes, offering a shopping experience that resonated with the pulse of the youth.
2. Iconic Venue: The Burj Park, nestled under the architectural marvel of Burj Khalifa, provided a stunning backdrop, enhancing the allure of MOTB and making it a must-visit destination.
3. Entertainment Galore: Over 15,000 daily attendees, drawn by the promise of free entrance, enjoyed 15 days of continuous entertainment across six vibrant zones:
   • Seoul Street Shopping: A nod to KPOP culture, offering a unique blend of fashion, music, and pop culture.
   • Padel Court: A dynamic zone where sports and shopping seamlessly merged, introducing the excitement of Padel to the mix.
   • Roller Skate Rink: A zone exuding urban coolness, inviting attendees to skate through the beats of the city.
   • Space Themed Kids Zone: An imaginative space where the young ones could explore and play amidst futuristic themes.
   • Food Gram & Truckers Avenue: A gastronomic journey celebrating the diverse flavors of the META culture.
   • Live Music and Entertainment on Stage: A stage that came alive with performances, creating an electric atmosphere.

Dynamic Partnerships: PadelAE Takes the Lead

In crafting the success of MOTB 2021, hala partners orchestrated a comprehensive partnership program, with PadelAE taking center stage as the exclusive Event Partner. PadelAE’s involvement added a unique sporting dimension, enhancing the overall experience and making Padel a focal point of the festival.

Conclusion

Market Outside The Box 2021 stands not just as a shopping festival but as a cultural phenomenon, a testament to Dubai’s commitment to innovation, diversity, and youth culture. The partnership between DFRE and hala partners, coupled with the exclusive collaboration with PadelAE, transformed this edition of MOTB into a living testament of the city’s dynamism and ability to shape the future of retail.

As the echoes of music, laughter, and the hum of commerce lingered in the air, MOTB 2021 not only celebrated the present but paved the way for the future of experiential shopping, where culture, entertainment, and commerce converge under the watchful gaze of Burj Khalifa.

In the heart of Abu Dhabi, the Department of Culture & Tourism (DCT), in collaboration with hala partners, unfolded the grandeur of Mother of the Nation (MOTN) 2021. From the 9th to the 18th of December, the iconic Corniche became the canvas for the UAE’s most prestigious annual entertainment and cultural festival. This celebration, in honor of Her Highness Sheikha Fatima bint Mubarak, radiated a unique blend of entertainment, culture, and joy.

The Essence of MOTN 2021

MOTN 2021 wasn’t just an event; it was a testament to the richness of UAE’s cultural tapestry. With rides, installations, activities, attractions, retail, and F&B offerings, it transformed the iconic Corniche into a sprawling playground, spanning a 1km stretch. In its 5th edition, MOTN 2021 was a celebration of tradition and modernity, a vibrant showcase of the UAE’s cultural renaissance.

Unveiling the Event Stats

Over 10 days, MOTN 2021 welcomed 150,000 attendees, offering an entertainment-packed day out for all age groups. The festival unfolded across six exciting zones, each curated to offer a unique and unforgettable experience:

1. World Of Nickelodeon: A zone of whimsy and delight, capturing the imagination of the young and the young at heart.
2. Amusement Park: An exhilarating space filled with rides that stirred thrill-seekers and delighted families alike.
3. Inspire Space: A zone dedicated to creativity and inspiration, showcasing the artistic spirit of the UAE.
4. Thrill Zone: An adrenaline-charged area for those seeking excitement and daring adventures.
5. Food Hub: A culinary haven with 90+ dining experiences, offering a journey through global and local flavors.
6. Shopping District: A retail wonderland with 40+ outlets, providing a diverse shopping experience.
7. Music Arena: The beating heart of MOTN, hosting 120 world-class performances and A-list concerts.

Dynamic Partnerships Shaping Success

hala partners, through a comprehensive partnership program, brought on board two esteemed Event Partners:

1. Shield Me: A partner standing strong as the guardian of MOTN, ensuring the safety and well-being of all attendees.
2. Al Ain Water: Quenching the thirst for excellence, Al Ain Water contributed to the festival’s hydration needs, becoming an integral part of the MOTN experience.

Conclusion

MOTN 2021 was not merely an event; it was a cultural spectacle, a testament to the vision of the UAE, and a celebration of the legacy of Her Highness Sheikha Fatima bint Mubarak. The collaboration between DCT and hala partners, coupled with the support of Shield Me and Al Ain Water, elevated this cultural extravaganza to unprecedented heights.

As the echoes of laughter, music, and celebration faded along the Corniche, MOTN 2021 left an indelible mark on the hearts of attendees. It was more than a festival; it was a living testament to the UAE’s commitment to cultural richness, entertainment, and community spirit, inviting everyone to be a part of the grand narrative of the Mother of the Nation celebration.

In a dazzling showcase of cultural richness and national pride, the Saudi Tourism Authority (STA) orchestrated the inaugural Founding Day 2022, a triumphant three-day celebration under the patronage of HRH Mohammed Bin Salman al Saud. Delivered with precision by hala Partners, this momentous event unfolded across 14 cities, encapsulating the essence of Saudi Arabia’s vibrant heritage and unity.

Founding Day Unveiled

Founding Day 2022 marked the genesis of an annual celebration, a testament to the Kingdom’s rich history and the vision of its leadership. Over three days, from the 22nd to the 24th of February, 18 events unfolded, captivating audiences in 14 cities with a diverse array of festivities, entertainment, and cultural experiences.

Highlights of the Celebration

The event unfolded as a tapestry of joy and celebration, weaving together an array of events and entertainment:

1. Light Show: Cities were bathed in the glow of captivating light displays, turning landmarks into vibrant canvases.
2. Operetta: A symphony of cultural performances, telling the story of Saudi Arabia’s journey with artistic finesse.
3. Majlis: Elegantly adorned gathering spaces where participants could engage in meaningful conversations, fostering a sense of community.
4. Nejnaj: A traditional dance form that brought the rhythm of Saudi culture to life, connecting the past with the present.
5. Parade: A majestic procession showcasing the diversity and unity of Saudi Arabia, celebrating its rich tapestry of cultures.

An Impressive Tapestry of Numbers

The Founding Day celebration drew an astounding 500,000 attendees, embodying a fusion of Saudi Nationals (70%) and expat residents and tourists (30%). Beyond the physical reach, the event resonated globally, captivating over 35 million viewers through live broadcasts and streaming platforms. The magnitude of the celebration was further emphasized by a SAR 22 million PR spend, underlining its significance in the national and global narrative.

Dynamic Partnerships: The Backbone of Success

hala Partners, in collaboration with STA, curated a strategic partnership program, uniting four key partners who played pivotal roles in bringing the Founding Day vision to life:

Strategic Sponsors:

1. SNB: A strategic sponsor, contributing to the celebration’s success and amplifying the resonance of Saudi heritage.
2. Aramco: Aramco’s support added an industrial touch to the festivities, symbolizing the synergy between tradition and progress.
3. Sabic: As a strategic sponsor, Sabic enriched the celebration with its commitment to innovation and sustainability, aligning seamlessly with Saudi Arabia’s vision.
4. STC: With a technological footprint, STC played a crucial role in connecting the celebrations with a global audience, leveraging its expertise in communication.

Conclusion

Founding Day 2022 emerged not just as an event but as a testament to Saudi Arabia’s rich heritage and its commitment to a future shaped by unity, culture, and progress. The partnership between STA and hala Partners, coupled with the support of strategic sponsors, transformed this inaugural celebration into an iconic cultural moment, imprinting its significance on the hearts and minds of millions.

As the echoes of the celebrations subsided, Founding Day 2022 stood as a beacon of pride, reinforcing the narrative of a nation proud of its past and optimistic about its future. The legacy of Founding Day resonates in the hearts of attendees and viewers worldwide, marking the beginning of a cherished annual tradition that unites, celebrates, and inspires.

From the heart of Riyadh emerged a spectacle of health and vitality, the SFA Expo 2022, orchestrated by the Sports For All Federation (SFA) and brought to life through the strategic brilliance of hala Partners. Spanning the dates 18th to 20th May, this three-day extravaganza transformed Riyadh Front into the hub of fitness, embodying the essence of the Kingdom’s commitment to a healthier, more active society.

Unveiling the Grandeur

The SFA Expo wasn’t just an exhibition; it was a celebration of wellness, featuring six immersive zones designed to engage, inspire, and educate:

1. Let’s Move: A dynamic zone pulsating with energy, encouraging attendees to embrace movement in all its forms.
2. Let’s Play: A vibrant playground of fun and excitement, showcasing the joy and benefits of playful physical activity.
3. Let’s Explore: An adventurous space inviting participants to discover the wonders of outdoor activities and the beauty of an active lifestyle.
4. Let’s Chill: A serene oasis offering relaxation and rejuvenation, highlighting the importance of mental well-being.
5. Let’s Talk: An interactive platform for informative discussions and workshops, fostering a community of health enthusiasts.
6. Let’s Eat Healthy: A culinary journey promoting delicious and nutritious choices, emphasizing the link between diet and well-being.

Captivating Event Statistics

The SFA Expo 2022 left an indelible mark, drawing in 7.5K attendees and hosting 58 exhibitors from across the globe. A testament to its international allure, the event welcomed participants from 25+ nationalities. The Expo proudly embodied inclusivity, with 38% of attendees being female, underscoring the Kingdom’s dedication to empowering women in the realm of health and fitness.

The Resonance in Media and Beyond

A strategic PR spend of SAR 1.2 million ensured that the SFA Expo echoed far beyond the venue. Impressively, the event generated over 58 million impressions, sparking conversations and catalyzing the nation’s discourse on health and well-being.

Dynamic Partnerships: The Pillars of Success

At the core of this monumental event were eight strategic partners carefully curated by hala Partners:

Event Partners:

1. Invest Saudi: Paving the way for a healthier future, Invest Saudi demonstrated a commitment to the nation’s well-being.
2. Delta Fitness: Infusing expertise and energy, Delta Fitness enriched the Let’s Move and Let’s Play zones, making fitness accessible to all.
3. Riyad Bank: As the financial backbone, Riyad Bank’s support showcased a dedication to fostering wellness at both an individual and community level.
4. Al Arabia: A partner celebrating unity and collaboration, Al Arabia added a cultural touch to the Expo, resonating with diverse audiences.

Event Supporters:

5. Salonpas: Offering therapeutic support, Salonpas added a soothing element to the Let’s Chill zone, emphasizing holistic well-being.
6. Saudi360: Elevating exploration through technology, Saudi360 provided a virtual journey in the Let’s Explore zone.
7. Get More Vits: Advocating for nutrition, Get More Vits brought vitality to the Let’s Eat Healthy zone, promoting a balanced lifestyle.
8. Nova: Nova’s contemporary touch and dynamism made the Expo an unforgettable experience, enhancing its vibrancy.

Conclusion

The SFA Expo 2022 stands not only as an event but as a testament to the Kingdom’s commitment to fostering a healthier, more active society. hala Partners, through its meticulous full partnership program, brought together diverse partners, each contributing uniquely to the grand tapestry of wellness.

As the echoes of the Expo lingered in Riyadh, it left behind a legacy — a legacy of unity, empowerment, and a shared commitment to health. The success of the SFA Expo lies not just in its statistics, but in the stories of individuals inspired to embark on their journey towards a healthier lifestyle, symbolizing the transformative power of wellness on a community scale.

In the vibrant city of Riyadh, Saudi Arabia, history was set to repeat itself on 10th and 11th February 2023 as the much-anticipated Riyadh Marathon returned for its second edition. Organized by the Sports For All Federation (SFA) and delivered in full partnership by hala partners, this extraordinary event once again took center stage. With the Ministry of Sports, Quality of Life Program, Saudi Arabian Athletic Federation, and Vision2030 providing unwavering support, the Riyadh Marathon stood as a shining testament to the Kingdom’s pursuit of a healthier, fitter, and more inclusive society.

An Event of Triumph and Transformation

As the second full official marathon in the Kingdom, the Riyadh Marathon 2023 marked a turning point in Saudi Arabia’s sporting landscape. Embracing four exhilarating distances – 4km, 10km, half-marathon, and the full marathon – the event offered a unique opportunity for participants of all abilities to experience the thrill of racing. Supported by the International Association of Athletics Federations (IAAF), the event held the prestigious IAAF sanction, elevating its status as a world-class sporting spectacle.

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With ASO at the helm once again, the Riyadh Marathon 2023 was masterfully operated, drawing from their vast international experience with events like the Tour de France, Dakar Rally, and Paris Marathon. This ensured that the participants and spectators alike were treated to a seamless and unforgettable experience, in line with the highest global standards.

A Race for Prizes and Pride

In a show of appreciation for the participants’ exceptional efforts, the Riyadh Marathon 2023 boasted an impressive prize pot of over SAR 1,000,000, along with two cars as gifts. The allure of these rewards served as a testament to the Kingdom’s commitment to promoting sports and athleticism as essential elements of a vibrant society.

Unifying Nations and Cultures

The Riyadh Marathon 2023 was a celebration of unity, as over 24,000 attendees from 128+ nationalities came together to cheer and participate in this sporting extravaganza. Embodying the Kingdom’s diverse spirit, 62% of participants were Saudi Nationals, fostering a sense of pride and representation. Moreover, 34% of runners were females, highlighting the continued efforts to empower women in sports and fitness.

Impactful Reach and Engagement

As the Riyadh Marathon 2023 gathered momentum, it garnered an astounding 15,000+ runners and witnessed a paid PR spend of SAR 1.5 million. The event left an indelible impression on the world with over 303 million impressions, amplifying the spirit of sportsmanship and camaraderie across borders.

Empowering through Dynamic Partnerships

The Riyadh Marathon 2023 was a testament to the transformative power of partnerships. hala partners crafted a full partnership program that united 15 esteemed partners, each contributing their unique strengths to the event’s resounding success:

Event Partners:

1. ROSHN: Once again illuminating the path to greatness, ROSHN served as a steadfast event partner.
2. NEOM: As an event partner, NEOM brought futuristic vision and innovation to the Riyadh Marathon, underscoring the Kingdom’s commitment to progress.
3. SABIC: SABIC’s support exemplified a dedication to excellence and innovation, enriching the event’s experience.
4. Sports Boulevard: With a shared passion for fitness, Sports Boulevard made an impactful contribution as an event partner.
5. STA: STA’s involvement showcased their commitment to promoting a healthy lifestyle and wellness.

Event Supporters:

6. Chery: As an event supporter, Chery added a touch of speed and vitality to the Riyadh Marathon.
7. ACWA Power: ACWA Power’s support symbolized a shared vision for progress and excellence.
8. Delta Sports: Partnering with Delta Sports infused the event with a touch of athletic expertise and enthusiasm.
9. Jeeny: With boundless energy, Jeeny’s support elevated the Riyadh Marathon experience.
10. Al Arabia: Al Arabia’s involvement resonated with the spirit of unity and collaboration.
11. Tawuniya Vitality: As an event supporter, Tawuniya Vitality championed the cause of health and well-being.
12. Nova: Nova’s partnership added contemporary flair and dynamism to the marathon experience.
13. Right Bite: With a focus on healthy nutrition, Right Bite contributed to the well-being of participants.
14. O.R.S Hydration Tablets: O.R.S Hydration Tablets ensured the runners’ stamina and vitality throughout the event.
15. MDLBeast: Partnering with MDLBeast added a rhythmic and vibrant touch to the event, uniting music and sports.

Conclusion

The Riyadh Marathon 2023 will forever be etched in the memories of all who witnessed its grandeur, as a testament to unity, athleticism, and the transformative power of partnerships. hala partners’ meticulous full partnership program united esteemed organizations from diverse sectors, all aligned in a shared vision of promoting sports, health, and well-being.

The second edition of the Riyadh Marathon was a celebration of human spirit, determination, and community engagement, resonating far beyond its racecourse. As the runners took their strides, and the spectators cheered, the Riyadh Marathon exemplified the Kingdom’s journey towards a healthier, fitter, and more inclusive society – powered by the collective passion of individuals, driven by dynamic partnerships, and inspired by the timeless allure of sport.

In the heart of Riyadh, a historic event unfolded on 4th and 5th March 2022 as the inaugural Riyadh Marathon took center stage. Organized by the Sports For All Federation (SFA) and delivered in full partnership by hala partners, this monumental occasion marked the first full official marathon in the Kingdom of Saudi Arabia. With the Ministry of Sports, Quality of Life Program, Saudi Arabian Athletic Federation, and Vision2030 offering unwavering support, Riyadh Marathon embodied the spirit of unity, athleticism, and progress.

Unveiling the Kingdom’s Marathon

The Riyadh Marathon was not just any sporting event; it was a groundbreaking achievement in the annals of Saudi Arabian sports history. As the largest mass participation event at the time, the marathon embraced four thrilling distances – 4km, 10km, half-marathon, and the full marathon. Supported by the International Association of Athletics Federations (IAAF), the event held prestigious IAAF sanctioning, raising its stature to that of world-class sporting spectacles.

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Behind the scenes, the Riyadh Marathon was skillfully operated by ASO, an organization boasting international experience with renowned events such as the Tour de France, Dakar Rally, and Paris Marathon. This invaluable expertise ensured a seamless and unforgettable experience for all participants and spectators alike.

Celebrating Unity in Diversity

The Riyadh Marathon brought together a diverse array of participants, with over 10,000 runners representing a remarkable 100+ nationalities. Embodying the spirit of inclusivity, 33% of participants were female, highlighting the event’s commitment to empowering women in sports. Furthermore, a remarkable 96.5% of runners were Saudi residents, showcasing the passion for running and athleticism that flourished within the local community.

Igniting the Passion Worldwide

As the starting gun was fired, the excitement reverberated far beyond the racecourse. With over 15,000 attendees and live broadcasting on the Saudi Sports Channel (SSC), the Riyadh Marathon was a captivating spectacle that reached the hearts of millions. Additionally, a staggering 17.5K+ viewers tuned in to the live stream, bringing the thrill of the marathon to a global audience.

Making Waves in the Digital Realm

The Riyadh Marathon dominated the digital landscape, garnering an impressive 33,700,000+ social media impressions. The event’s resonance on social platforms created a wave of enthusiasm, inspiring conversations about health, fitness, and the spirit of sportsmanship.

The Power of Dynamic Partnerships

Central to the success of Riyadh Marathon was the dynamic partnership program crafted by hala partners. Twelve esteemed partners came together, each contributing their unique strengths to this historic event:

Presenting Partner:

1. Sabic: As the presenting partner, Sabic’s unwavering support added an unmistakable mark of excellence to the Riyadh Marathon.

Main Partner:

2. ROSHN: ROSHN played a significant role as the main partner, illuminating the path to success for this momentous occasion.

Official Timekeeper:

3. Huawei: With precision and expertise, Huawei served as the official timekeeper, ensuring that every moment of the marathon was accurately recorded.

Official Supporters:

4. Pure Gym: As an official supporter, Pure Gym added vigor and enthusiasm to the Riyadh Marathon experience.
5. Tawuniya Vitality: Tawuniya Vitality championed the cause of health and well-being, aligning perfectly with the marathon’s ethos.
6. Jeeny: Partnering with Jeeny infused the event with an extra dose of energy and vitality.
7. AvalonActiv: AvalonActiv’s support exemplified the spirit of sportsmanship and active living.
8. Audi: Audi’s involvement symbolized a shared commitment to progress, excellence, and innovation.
9. Decathlon: In a harmonious partnership, Decathlon provided essential sporting equipment, enhancing the overall marathon experience.
10. PepsiCo: As an official supporter, PepsiCo refreshed the participants and attendees, adding zest to the event.

Other Partners:

11. STA: STA’s contribution to the Riyadh Marathon showcased its dedication to promoting a healthy lifestyle.
12. MDLBeast: Partnering with MDLBeast added a rhythmic and vibrant touch to the event.

Conclusion

The Riyadh Marathon 2022 will be forever etched in the hearts of participants, spectators, and partners as a testament to unity, athleticism, and the power of partnerships. hala partners’ meticulously crafted full partnership program brought together esteemed organizations from diverse sectors, uniting them in a shared vision of promoting sports, health, and well-being.

As the city of Riyadh reverberated with cheers and triumph, the Riyadh Marathon set a new benchmark for sporting events in the Kingdom. The inaugural marathon was a celebration of human spirit, determination, and community engagement, resonating far beyond its racecourse.

In the spirit of Vision2030, the Riyadh Marathon epitomized the Kingdom’s journey toward a healthier, fitter, and more prosperous future, powered by the collective passion of individuals, supported by dynamic partnerships, and inspired by the timeless allure of sport.

In the picturesque city of Jeddah, Saudi Arabia, history was etched on 9th and 10th December 2022, as the inaugural Jeddah Half Marathon took center stage. Organized by the Sports For All Federation (SFA) and delivered in full partnership by hala partners, this mass participation running event marked a significant milestone for Jeddah and Saudi Arabia. As the city’s first official half-marathon, the event galvanized participants from across the globe to run, cheer, and celebrate unity through sport.

Unveiling Jeddah’s First Half Marathon

The Jeddah Half Marathon was more than just a running event; it was a testament to the power of sport in fostering a healthy and active lifestyle. With three diverse distances – 4km, 10km, and the half-marathon – the event catered to runners of all abilities and backgrounds. The event’s significance was further amplified by the endorsement and support of esteemed organizations, including the Ministry of Sports, Quality of Life Program, Saudi Arabian Athletic Federation, and Vision2030.

A notable achievement for the event was the prestigious IAAF sanction, solidifying its place among world-class sporting events.

United in Diversity

Jeddah Half Marathon was an event that transcended borders, attracting over 3,000 runners representing a staggering 70+ nationalities. The event’s spirit of inclusivity and diversity was exemplified by the remarkable 38% female attendance, highlighting the empowerment of women in sports and fitness. Moreover, an overwhelming 67% of participants were Saudi Nationals, showcasing the growing enthusiasm for running and healthy living within the local community.

Fueling the Excitement

The vibrant atmosphere of the Jeddah Half Marathon extended beyond the racecourse, with over 5,000 enthusiastic fans converging in the Village to cheer on the participants. Social media platforms erupted with excitement, generating an impressive 24 million+ impressions. Such fervor was further bolstered by a strategic PR spend of SAR 500,000+, ensuring that the event’s impact was felt far and wide.

Broadcasting the Spirit of Sport

Jeddah Half Marathon was beamed live on the Saudi Sports Channel (SSC), captivating viewers from across the Kingdom and beyond. The live broadcast brought to life the thrill and camaraderie of the event, underscoring the significance of sports in uniting communities.

The Power of Partnerships

At the core of Jeddah Half Marathon’s success was the cohesive partnership program crafted by hala partners. Eight esteemed partners stood shoulder to shoulder with the event, each contributing to its resounding triumph:

Event Partner:

1. ROSHN: Illuminating the way forward, ROSHN played a pivotal role as the event partner, adding a touch of brilliance to the marathon.

Event Supporters:

2. Chery: As an event supporter, Chery brought speed and efficiency to the partnership, complementing the spirit of the marathon.
3. ACWA Power: Empowering the event’s success, ACWA Power’s support was a beacon of strength.
4. Delta Sports: In a harmonious partnership, Delta Sports infused the event with a touch of athletic expertise and enthusiasm.
5. Jeeny: Partnering with Jeeny brought an extra dose of energy and vitality to the marathon.
6. Tawuniya Vitality: As a supporter, Tawuniya Vitality championed the cause of health and wellness, resonating with the marathon’s purpose.
7. Nova: Nova’s involvement infused the event with contemporary flair and dynamism, making it a memorable experience for all.
8. SSC: The Saudi Sports Channel’s support was instrumental in spreading the spirit of sport to millions of viewers.

Conclusion

The Jeddah Half Marathon 2022 epitomized the true essence of unity, diversity, and the power of partnerships. hala partners’ expertly crafted full partnership program brought together organizations from diverse sectors, each contributing to the grand tapestry of the marathon’s success. As runners sprinted, fans cheered, and viewers tuned in, the event united hearts and minds in the pursuit of a healthier, more active, and inclusive society.

The inaugural Jeddah Half Marathon will forever remain a testament to the potential of sports to inspire and transform lives. As the echoes of cheers faded away, they left behind a legacy of partnership-driven achievements, an enduring commitment to fitness and well-being, and a shared passion for building a stronger, more vibrant community through the spirit of sport.